Pat the Bunny
Redesigning the classic children’s pop-up book.
Scope: Book Design + Illustration
Industry: Children’s Entertainment
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Redesign the 1940 pop-up book Pat the Bunny by Dorothy Kunhardt for a contemporary audience.
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Pat the Bunny is intended for children ages 0–3. When it was first published in 1940, it was the first children's book to involve sensory activities. Sensory play such as this are crucial to a child's early development, another reason why Pat the Bunny is so special. In my redesign, I imagine a brand new story that honors original book's best features.
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My proposed redesign takes the most important elements of the original book and evolves them. No longer are characters Paul and Judy just children on a plain background; I reimagine them in a playful, bunny-centric world, brimming with colorful scenery.
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In the original Pat the Bunny, the characters are human children, which can feel exclusive or unimaginative. To solve this, the new characters are redesigned as adorable bunnies that children can connect with, no matter what they look like.
In this redesign, everything (minus the text) was made, with love, by me. The set includes one book and one plush bunny friend, just like the original.
